Our Mission
Our mission is to supply you with the safest, highest quality dietary supplements while providing you with helpful guidance to make confident decisions in developing your own vitamin routine.

We help you take the guesswork out of making the right decisions about vitamins and herbs through product packaging, shelf merchandising, our website, and a toll-free information line (1-800-533-VITA).

Quality
Quality is the foundation for product development at YourLife®. The YourLife® brand is the first complete line of vitamins to have met standards developed by the U.S. Pharmacopeia (USP) - standards that YourLife® helped to pioneer. So what is USP? The United States Pharmacopeia Convention, Inc. (USP) is a private, non-profit organization recognized by Congress in 1906 to set standards for drug products. These standards are legally enforceable by the Food and Drug Administration (FDA). The use of USP on some supplement labels ensures that the product is manufactured to meet the standards set by the USP for disintegration and/or dissolution, strength, purity, and expiration date. While all of our products are manufactured to USP standards, not all items have USP established standards. That is why USP is not present on all labels.

Innovations
For nearly 25 years, YourLife® has been leading the vitamin industry with innovations in product development and merchandising. By helping you to understand the benefits of dietary supplements and helping you find the products that are right for you on the store shelves, YourLife® makes your vitamin purchase decisions easier.

Here are some YourLife® innovations:

• 1980 - Introduced Natural Vitamins - vitamins free of sugar, salt, artificial colors and preservatives.
• 1982 - Introduced nutritional information statements directly on the label for consumers to see.
• 1986 - Introduced the first vitamin/drug interaction program to chain drug stores.
• 1988 - Set up the first toll-free telephone infoline for vitamin products.
• 1990 - Introduced Proven Release® - a scientific system of the formulation, manufacturing and testing of products to meet critical dissolution and disintegration standards. This was developed to ensure that supplements are actually absorbed by the body.
• 1994 - Introduced vitamins made to USP quality, purity and potency standards.
• 1997 - Introduced essentially lead-free calcium products
• 1998 - Introduced the Body Benefits system, a unique way to find the right supplements for you at retail, based on consumers' requests for a less confusing vitamin shopping experience.
• 1999 - Introducing new packaging and shelf signage incorporating Body Benefits™ icons to clearly define product benefits and take the mystery out of what supplements are right for you.

Science
It all starts with science. All YourLife® formulations are based on cutting-edge science and manufactured to standards that are recognized internationally. To deliver this kind of product to you, we've assembled the most powerful R&D and Quality Assurance resources in the industry.